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How Jamai moved from an old WooCommerce store to a new online store

A new online store for coffee from the Jamai roastery, teas, coffee makers and wine. It replaced the original WooCommerce store. We set up purchase tracking and prepared a marketing plan, social media and email marketing.

Client
Jamai
Industry
Coffee and hospitality
Scope
  • Online store with Comgate payments
  • Product feeds for Heureka and Zboží
  • Purchase tracking
  • Marketing plan
  • Social media
  • Email marketing
Launched
April 2026
Jamai Cafe homepage with its speciality coffee online store.
01

Starting point

Jamai's cafés and roastery sold online through an old WooCommerce store. There was no marketing plan and no tracking to show what ads and emails actually sold.

02

What we did

We built an online store with Comgate payments and product feeds for Heureka and Zboží, the Czech price comparison sites. We set up tracking from product view to payment. For further growth we prepared a marketing plan, social media and email marketing.

Online storeMarketingAnalytics
03 / From the website

What the customer sees.

Screenshots of the live website on desktop and mobile.

Colombia Supremo coffee product page on the Jamai online store with price, weight and grind options.
Coffee product page: flavour profile, roast, weight and grind options.
Coffee product page on mobile with the price and an Add to cart button.
Product page on mobile.
04 / Results

What we can measure.

Results after launch, compared with the starting point.

+54%orders year on yearsummer 2026: 131 orders, 85 a year earlier
22%of customers bought againin the first 5 months of the new online store
4 monthsto go livea new online store replacing the old WooCommerce store
  1. 01Tracking of the whole purchase, from product view to payment
  2. 02Products listed on Heureka and Zboží
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Tell us what you need to solve.

During the initial consultation, we discuss your brief and the options. It is free, with no obligation to proceed.

Tomáš Hruška

Tomáš Hruškafounder of effistream