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Web, marketing, automation and CRM from one team.

From websites and marketing to custom applications. We design the solution, connect your tools and agree on care after launch.

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What we do

Four parts of one system.

You can start with a single service. If you need more, we agree on how they connect right away.

01 We build

Websites and applications built around your needs.

We design and develop your website, online store or custom application. Where ready-made tools suit you, we use them. We build custom features and connect them to the systems you already use.

Company websites

We structure your offer, write the copy and design the pages so customers find what they need and get in touch.

Online stores

From catalogue to checkout, connected to the payment gateway, price comparison sites and email marketing. That's how we built the online store for Jamai.

Custom development

Web applications, internal tools or custom online store features. We go through the brief, design the interface and build the solution.

Tracking from day one

We set up tracking for enquiries and orders, including where your customers came from.

Speed and accessibility

We keep an eye on mobile loading and accessibility. Kohútka's new website scores 96 out of 100 for accessibility; the old one had 86.

Care after launch

We monitor, measure and adjust the website based on what it brings in. You can make routine content edits yourself.

02 We attract customers

Marketing with results you can track.

We run your ads, SEO, content, social media and email marketing. We track enquiries and orders and adjust campaigns and budget based on the results.

Tracking and analytics

We set up tracking for purchases and enquiries so you can compare the results of individual campaigns.

Performance advertising

We run search and social campaigns. We adjust the budget based on the number and cost of enquiries or orders.

SEO

The technical foundation, structure and content of your website, so people find you without paid ads too.

Content and social media

A plan, copy and regular publishing. Larger volumes of content are prepared by our Content Engine.

Email marketing

Newsletters and automated emails after an enquiry or purchase, sent to contacts from your CRM.

Marketing plan

Channels, messages and priorities for the coming months. Written so your team can actually work from it.

03 We automate

Less manual copying and chasing deadlines.

We set up data transfer between your website, CRM and other tools. We agree on when a customer gets an email, who gets notified and what needs your review.

Process automation

We automate recurring tasks: saving an enquiry, confirming an order or sending a reminder before a meeting.

Systems integration

We connect the tools you already use: website and online store, CRM, email marketing, social media and ads, accounting or invoicing software, and reporting spreadsheets.

CRM and sales process

We set up deal stages and tasks in your CRM, then connect automated emails and reminders to them.

AI assistant on your website

It answers common questions from your own materials, finds out what the visitor needs and saves the contact to your CRM.

Automated reports

Overviews that put themselves together and land in your inbox when you need them.

Operations and monitoring

We monitor your automations after launch. When something changes or stops working, we fix it.

Example 01

New enquiry from the website

  1. A contact is created in the CRM
  2. The sales rep gets notified
  3. The customer receives a confirmation
  4. If nobody follows up, a reminder arrives
Your sales rep has the enquiry and the reminder in the CRM.
Example 02

New order in the online store

  1. The customer is saved to the CRM
  2. A thank-you email goes out
  3. Later, a tip for the next purchase arrives
  4. The order shows up in the sales overview
You stay in touch with customers after a purchase, automatically.
Example 03

Question in the website chat

  1. The assistant answers a common question
  2. It finds out what the visitor needs
  3. It saves the contact to the CRM
  4. It hands more complex questions to you
You get complex questions together with the conversation so far.
Example 04 · CRM and sales

Sales in the CRM, from enquiry to closed deal

  1. We move contacts from spreadsheets and your old system into the CRM
  2. Enquiries from the website and campaigns land in one place
  3. Each has an owner and a response deadline
  4. Deals move through stages that match how you sell
  5. The customer gets an email, the sales rep a reminder
You see how many enquiries came in, from where, and how many turned into deals.
04 Strategy and operations

A plan for improvements and ongoing support.

We review your website, marketing, sales and processes, set priorities and connect data across your systems. After launch, we keep the system running.

Audit

We review your website, campaigns and how enquiries are handled. We list the problems and propose what to change.

Priorities and roadmap

For each proposed change we weigh the benefit against the effort. Together we choose where to start.

Choosing tools

We recommend tools that work together and fit the size of your company.

Data across systems

We set up how data flows between your website, CRM, email marketing and other tools.

Measurement

We choose what to track: the number of enquiries, cost per order or time spent on manual data entry, for example.

Operations after launch

We check that the website and integrations work, fix issues and agree on further improvements.

Where to start

You don't have to build everything at once.

We start with whatever is holding you back the most right now. We add the rest when it makes sense.

In practice

What it looks like for our clients.

An online store for Jamai, a website with CRM for Xtreme Adventures and a new website for the Kohútka ski resort. Each comes with the scope of work and results.

Experience page on the Xtreme Adventures website with booking options and a booking panel with add-ons.
Web · CRM · Automation · MarketingXtreme Adventures
+47%more items per order on average
Coffee product page on the Jamai online store with weight and grind options.
Online store · Marketing · AnalyticsJamai
+54%orders year on year

Tell us what you need to solve.

During the initial consultation, we discuss your brief and the options. It is free, with no obligation to proceed.

Tomáš Hruška

Tomáš Hruškafounder of effistream