Skip to content

How Xtreme Adventures sells more per order with its new website

A new website where customers add an extra night or equipment rental straight to their experience. Plus a CRM with automated follow-ups, email marketing, social media and ads.

Client
Xtreme Adventures
Industry
Experiences and tourism
Scope
  • Website with an add-on cart
  • Enquiry and conversion tracking
  • CRM with automated follow-ups
  • Email marketing
  • Social media
  • Advertising
Xtreme Adventures homepage with its range of outdoor experiences.
01

Starting point

The old website couldn't sell anything on top of an experience and didn't track enquiries or conversions. On mobile, an experience page took over 10 seconds to load.

02

What we did

We built a website with a cart where customers add an extra night, photos, transport or equipment to their experience. We set up tracking and a CRM with automated emails. Our work also covers managing social media and ads.

WebAutomationMarketing
03 / From the website

What the customer sees.

Screenshots of the live website on desktop and mobile.

Via Ferrata course page on the Xtreme Adventures website: course options and a booking panel with add-ons.
Experience page: the customer chooses an option and adds extras right in the booking, such as photos and video from the day.
Booking an experience on mobile: number of people, course option and date.
The same booking on mobile.
04 / Results

What we can measure.

Results after launch, compared with the starting point.

+47%more items per order on average1.29 → 1.9 items per order
+74%higher conversion rate0.27% → 0.47%, old website vs. new
38add-ons soldthe old website couldn't sell add-ons
  1. 01Experience page on mobile: first contentful paint 10.2 s → 2.1 s
  2. 02Lighthouse SEO 86 → 100, accessibility 82 → 96
  3. 03466 forms submitted from May to September, previously not tracked
In the client's words
“The guys handle everything for me, tailored to what I need. From CRM and automated customer communication to social media and email marketing. What really impresses me is how fast and proactive they are. They often come up with ideas and solutions before it even occurs to me that something would be worth doing. Working with them is smooth and efficient, and they save me a lot of time.”
Dan H., Xtreme Adventures (translated from Czech)
More projects

Have a look at our other work.

Jamai Cafe homepage with its speciality coffee online store.

Jamai

Online store · Marketing · Analytics

A new online store for coffee from the Jamai roastery, teas, coffee makers and wine. It replaced the original WooCommerce store. We set up purchase tracking and prepared a marketing plan, social media and email marketing.

+54%orders year on year
Homepage of the Kohútka ski resort website.

Kohútka

Web · Tourism

A new website for a ski resort with live webcams, prices, weather and online ski pass sales.

Tell us what you need to solve.

During the initial consultation, we discuss your brief and the options. It is free, with no obligation to proceed.

Tomáš Hruška

Tomáš Hruškafounder of effistream